It’s no secret that customers attention spans are getting shorter and more easily distracted. We can try to kid ourselves and say that our customers are different to us but we know they are not. Look at how quickly our own behaviors are being changed by the flood of digital. Some customers move 10x as fast.
People stay on a webpage 100% longer with video.
Sincere product demonstrations can add enormous impact to your site. Nothing will ever sell better than a real person and creating Story Moments like Staff Picks, Product in Action, or other themed shorts make all the difference. Look at Zappo’s and how fast they have grown for confirmation. Listen to their CEO when he tells you that product videos (of every product) have been key in Zappos growth.
Making video can be really easy with a few simple concepts under the belt and a can do attitude.